Boulder, Colorado (PressExposure) May 20, 2014 -- The newly published Fitness Marketing Mastery provides fresh social media support for fitness businesses and is available digitally in seconds on Amazon today. Fitness Marketing Mastery includes nine chapters full of current case study information that feature the five key ways to become an expert and more than 10 sites fitness marketers want to know.
"Every fitness professional has to be their own marketer-in-chief. It's a challenge today with the ever-changing rules of social media. But it's also exciting. No longer does the big box fitness center have an advantage over the small business owner," said author and fitness expert Debra Atkinson.
This digital book is available for download immediately and can be used immediately. Social sites that readers are already using are explained from a business building perspective. Atkinson is experienced at building a fitness business. She grew revenue from $150K to $850K by the time she left her recent position as Personal Training Director in a conservative Midwest community.
"Had I known then what I know now after spending the last 18 months studying marketing in depth we would have reached 25% more growth annually," Atkinson said. She shares these techniques openly with trainers who want to uniquely brand their services and not follow a paint-by-number of corporate culture. The trainer who wants cookie cutter won't find this helpful. The small business owner who wants to create something new and different with their own brand will love it.
Atkinson's Voice For Fitness provides sales and marketing information products for personal training entrepreneurs. She shares the same tools that helped her prior employer grow $100K a year consistently for seven years straight.
With nearly 251,000 registered personal trainers, 267,000 personal training positions listed and many more personal trainers providing services on their own, in homes and parks, there is competition. Six million Americans used a personal trainer last year according to IHRSA, a significant rise over four million decade ago. The opportunity for personal training businesses positioned well is only going to grow.
"Becoming a fitness authority requires a specific kind of thoughtful marketing. This book will empower fitness professionals to successfully position themselves," Atkinson said. Atkinson's Voice For Fitness walks the walk with fitness marketing to baby boomers nationwide.