Los Angeles, CA (PressExposure) June 01, 2008 -- If you want to last in the business, you need to be involved with what's going on around you. You have to play many roles. You are the leader of your pack, a slave to your customers and a spy to your competitors. The latter must be done when you are planning on ad strategies including postcard printing.
Spying 101 Sounds thrilling? No, you won't do anything illegal. And just think about this. Your direct competitors are also spying on your every business move. So you must do the same if you don't want to be left behind.
What will you gain from this? Here are some.
â¢ You will be able to strategize better. You can base a lot of your immediate decisions on your findings. For example, if you knew ahead of time that Company A will have a big event on a certain place. You can top that off at the same place or somewhere nearby.
â¢ You can create better ads. It will be easier for you to decide on the different elements involved in your advertisements like postcard printing. Because you know how your direct competitors are going to do theirs, you can make yours similar or way beyond better.
â¢ You will not feel intimidated by the other businesses. You know where you stand. And you know their moves. This way, you are confident that you are not being left behind. And that you are still playing their game.
Sounds hard? Not really. It's not as if you will disguise and apply for a position on the other company. That's going too far. You don't have to do it yourself. That will be too risky. You may not get the information that you want by doing that. Hire someone to do this task for you. That person will be your eye, your spy. And let the games begin.
1. Ask your spy to visit your competitors' stores. This person must take note how the customer service is for each store. Your eye must keenly observe how things are being done by your direct competitors.
2. Aside from the stores, your spy can also go to your competitors' booths at trade shows, talk to the suppliers and ask questions to the sales people.
3. Your spy can also speak with customers and ask what they like about the other companies. They need not be so obvious about their motive though.
4. You can gather the ads of your competitors and base your future materials on that.
5. You must gather information on what makes your competitors strong and weak. This way, you can focus your attention on getting ahead of them where they appear to be frail.
In business, you have to be in the know if you want to stay in the lead. This is all part of a friendly competition. So you are not doing anything wrong. This is as long as you just observe or spy to learn and you are really not doing anything to maliciously mean bad to your competitors' biz.
With such task out of the way, you will be able to prep up for your postcard printing venture.