New Delhi, India (PressExposure) July 07, 2011 -- One of the leading fitness solutions provider, Fluid Fitness has engaged Francorp, a part of Franchise India Group, which is Asia's largest integrated Franchise and Retail Solutions Company for their strategic nationwide expansion.
Promoted by PSA Fitness Centres, Fluid- the Fitness Lounge was established in the year 2004 with an objective of providing overall fitness solutions to the individuals. Coupled with state-of-the-art fitness equipments and techniques and well equipped trainers, Fluid was an attempt to regularize the otherwise unorganized fitness industry. This resulted in Fluid's association with market leaders in the fitness equipment industry. Thus at Fluid you will find the seamless integration of state of the art technology and world renowned spa techniques in an environment which is totally breathtaking. The brand currently operates five health clubs in total, with one full format lifestyle fitness club under the brand name "Fluid - The Fitness Religion" having entire range of services from world class gym, Ayurveda, Aerobics, Spa etc. The company has another brand extension referred to as the "Fluid -Active Fitness" which offers only the gym facility under the name.
Commenting further, Mr. Pankaj Suri, Director, Fluid Fitness said, "To initiate franchising is a business decision as we feel ready to enter the second stage of growth and evolution. Fluid will provide complete assistance from brand support to selection of location, equipment purchase and assistance, training modules, SOPs, to manpower recruitment. Since we will be associating our brand name, it is imperative for us to train our partners well."
Adding to this, Mr. Gaurav Marya, Managing Director, Francorp said, "The franchising opportunity is at very exciting in the fitness space. Changing demographics, rising income levels and increasing urbanization has also fueled market growth. Indian fitness industry is hugely under-penetrated market as compared to several other developed and developing countries in the world."
For further information, please contact:
Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I smadhulika@franchiseindia.net