Following its Success in BFSI, SunTec Offers Enhanced Relationship Loyalty Solution to Communication, Media & Entertainment Providers

Trivandrum, India (PressExposure) May 14, 2009 -- SunTec Business Solutions, the leading provider of convergent transaction pricing and billing solutions for Communication, Media & Entertainment (CME) and Relationship-based Pricing and centralized billing solutions for Banking, Financial Services & Insurance (BFSI) domains, today announced the launch of their enhanced Relationship Loyalty solution for CME providers. Riding the success wave of their revolutionary, fully automated Loyalty solution for BFSI industry, SunTec plans to capitalize on the customer loyalty management requirements of the CME market by empowering service providers to control customer attrition and maximize profits.

“SunTec’s Loyalty solution is specially designed to interface with any legacy billing system, so that service providers can incrementally add the necessary functionalities without replacing the existing infrastructure,” says K. Nanda Kumar, CEO of SunTec. “The facility to manage customer service and pricing, to provide the right quality of service at the right price to each customer segment, enables service providers differentiate their offerings in an intensely competitive and commoditized market.”

Since high-value customers contribute more to profit, service providers could choose to offer exclusive rebates or discounts to retain them. The new Relationship Loyalty solution uses the customer’s history of business to enable service providers to personalize rebates or discounts tailored for any target customer segments. Such value-creation pricing strategies provide the competitive edge to providers, by enabling them to offer lower price points to known high-value customer segments, without compromising on profitability.

Besides other pertinent features, SunTec’s Relationship Loyalty platform facilitates the incorporation of the output, in terms of loyalty point balance accumulation and redemption into the existing end-user invoice.

Visit http://www.suntecgroup.com/podcast+home+cme.php to view the Relationship Loyalty podcast.

http://www.suntecgroup.com/

Contact: Sanju Pillai Mobile: +91 9349 337190 | Direct: +914713078129 | sanjup@suntecgroup.com | Anupa Vasudevan: +914713078137| anupav@suntecgroup.com

Our client list includes Comcast (NASDAQ: CMCSA), Cable One, Batelco, BSNL and HFCL in CME, and ICICI Bank (BSE NSE: ICICI; NYSE: IBN), HSBC (LSE: HSBA; NYSE: HBC), ING Bank (NYSE: ING) and Lloyds TSB (LSE: LLOY) in BFSI.

About SunTec Business Solutions

SunTec is a leading provider of Relationship-based Pricing and centralized billing solutions for Banking, Financial Services & Insurance (BFSI), convergent transaction pricing and billing solutions for Communication, Media & Entertainment (CME) and advanced meter-data management and billing solutions for Utilities industries.


We conceptualized and created our core pricing and billing platform, horizontal in nature and flexible enough to address the pricing and billing requirements of any transaction-based vertical. Operating within the overall architectural vision of our product, we leverage our decade-long experience and expertise in transaction pricing and billing across diverse verticals to deliver cost-effective solutions for our customers. We offer customers the best practices imbibed from multiple industries. Our product offerings, the TBMS-F suite for BFSI, the TBMS-T suite for CME, and the TBMS-U for Utilities verticals provide comprehensive solutions to our customers for measuring and monitoring transaction value, enabling tighter control on profitability.

Press Release Source: http://PressExposure.com/PR/SunTec_Business_Solutions.html

Press Release Submitted On: May 14, 2009 at 1:48 am
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