Los Angeles,, CA (PressExposure) April 30, 2009 -- Joe Antouri is someone with a very muscular hand on the pulse of the American economy. The bodybuilder and former Mr. USA title holder earns his living as a personal trainer to business and social elites in the Los Angeles area, while also serving as president of the Private Trainers Association -- the main certification body for fitness training professionals.
And what Antouri has experienced so far in the economic downturn -- at least as far as the fitness training business goes -- seems happily out of sync with conditions prevailing in so many other sectors of the economy.
"Pumping iron has clearly evolved into one of those counter-cyclical business like education," says Antouri. "With slack time for CEOs being channeled increasingly into things like pursuing washboard abs -- revenue flows for us personal trainers has seldom been better."
Along with his daily round of client sessions Antouri also oversees marketing of a training aid called FitGum, a chewing gum product with natural additives to increase stamina and control weight.
Universities hosting master of business administration programs have recently reported stronger interest in their business study programs, as executives and others in commerce take time out of their careers to pump up their resumes.
"Now it seems their neglected physiques are likewise in for some extra attention," adds Private Trainers Association executive vice-president Tom Platz. "We're happy with the increased interest this is generating for our certification courses." Many of the association's overseas affiliates, especially in developed countries, are also reporting increased interest according to Platz.
"The longer that the expected economic recovery takes in arriving, the fitter our country's corporate boardrooms are likely to be," muses Joe Antouri. "And the more of them I'll personally get to know."