Bristol, United Kingdom (PressExposure) May 12, 2009 -- When it comes to cutting business costs, advertising is one of the first areas that many small businesses review. And rightly so. Advertising is a big ticket item and it needs to generate a return on investment . New small business website Marketing Donut has some great ideas for business advertising that pays off, without breaking the bank.
Backed by Royal Mail and Google, Marketing Donut provides free, expert marketing advice and resources for small business people. In a special article dedicated to advertising on a budget, Marketing Donutâs experts warn against betting your whole marketing budget on big ticket items that deliver uncertain results. Instead there are plenty of smart things you can do to make a modest advertising spend work harder, including tried and testing techniques like flyers and listing in business directories.
As Marketing Donut points out, small businesses use these age-old techniques for a reason â they work incredibly well for certain kinds of business. And not only do these initiatives cost less, they enable you to invest in multiple kinds of marketing activity, effectively spreading your risk.
Since its launch in April, Marketing Donut has fast developed a reputation among small businesspeople for delivering practical support to help with real business issues. Marketing Donutâs advertising strategy section has everything you need to develop an effective advertising campaign for your small business, from planning, right through to implementation and measurement of the results. The Marketing Donut is at http://www.marketingdonut.co.uk Press Release Distribution By PressReleasePoint