San Diego, CA (PressExposure) August 15, 2008 -- "Produce & Promote Info-Products for Passive Profits" is a free webinar that shows independent service professionals, small business owners, and entrepreneurs how to turn their knowledge into information products. This innovative, interactive event will be held in a virtual conference room at 6:00 p.m. PT/ 9:00 p.m. ET on Wednesday, August 27 and Tuesday, September 9, 2008. The webinar covers the basics of generating 24/7 passive profits through information products such as what information products are, why small businesses need them, how to produce them, and how to promote and profit from them.
This is an introductory event that precedes a 3-day web intensive that starts on Friday, September 27, 2008. The free event is being conducted by Debra Simpson, an expert digital publisher, speaker, and podcaster and Andrea Susan Glass, an expert copywriter, copyeditor, and award-winning ghostwriter.
âWe want to show the typical small business owner how to turn their specialized knowledge into products for additional income,â said Glass, founder of WritersWay, a professional writing enterprise. âMost service providers trade their time for dollars, max out their income capacity at 40 hours/week or more, and are probably burned out. Unless they increase their hourly rate or work even more hours they've reached their limit. Most are also limited by serving a local market, and add to that tough economic times and they are limited by time, distance, and the economy,â added Glass.
Simpson, founder of Magic In Words and an expert blog programmer, found many of her clients had a website sitting in cyberspace, serving as a virtual brochure and nothing more. She noticed that they either sent prospects to visit it or practiced the âhope and prayâ method of Internet marketing, hoping and praying someone would find them in the search engines or somehow magically land on their page. Most business owners are paying out hosting fees, but not getting anything back to cover costs or make a profit.
âI started realizing there was a way to turn these websites from freeloaders to feeloaders,â said Simpson. âAll these service professionals were experts in their field. If I could show them how to turn that expertise into profits by producing information products, they could generate passive income and cut back on their long hours of providing services. I see info-products as a great way to recession-proof any service business.â
Glass and Simpson have been teaching entrepreneurs how to create info-products through webinars and through their own products. They also produce and promote information products for clients who don't want to create them but would like to have them.
Information products are generally digital products such as e-books, podcasts, e-courses, and teleclasses, and also include books, CDs, reports, and newsletters. Many successful Internet marketers like Tom Antion, Robert Middleton, Jack Canfield, Alexandra Brown, Corey Rudl, and others have all built highly successful Internet marketing businesses with information products.
Among the many benefits of info-products that the webinar will cover include creating an ongoing passive income stream, expanding brand and credibility as an expert, having back of the room sales for seminars and talks, and developing products others can sell for commission with affiliate programs. To get additional information and to register for this free event, visit http://www.WebIntensives.com