Bristol, Uk (PressExposure) June 02, 2009 -- Marketing techniques feeling a little tired? Need to put some buzz into your efforts to attract customers? Just need a little bit of sales inspiration? Try some of these ideas for generating new customers from the experts at Marketing Donut.
Advertise somewhere new. Research publications that would appeal to your target market. Look for free opportunities, such as local authority magazines and community websites.
Use empty display spaces to promote your business. Put up eye-catching promotional messages to make the most of your shop window or the sides of your vehicles.
Encourage word-of-mouth recommendations. Satisfied customers are the best advocates for your business, so urge them to pass on your details to people they know.
Offer free samples at local events, so people can try your products before they buy. If you offer a business service, consider offering free advice or an audit.
Get involved in your community. Hold an event for charity, offer your service to a local good cause, volunteer yourself as an expert at talks and events.
Network. If you sell to other businesses, attend local networking events. Consider joining online business networking sites. Build partnerships with other businesses. Ask neighbouring businesses to promote you in exchange for mutual recommendations. Promote yourself with a mailshot. Create and distribute leaflets or carry out an email campaign.
Call other businesses. If you sell to other businesses, dedicate a day to calling prospective customers. You could be following up on a leaflet drop, mailshot or introductory email.
Start trading online. The internet is an enormous marketplace.
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The Marketing Donut is at http://www.marketingdonut.co.uk