Fundraising Small Firms Urged to Maximise PR Potential

Bristol, United Kingdom (PressExposure) March 22, 2009 -- Small businesses that support good causes such as Comic Relief are demonstrating how they can raise money for charity and raise their own profile at the same time, say marketing experts.

With Comic Relief 2009 raising over £57 million this year, smashing its previous total, businesses have demonstrated that they will support good causes even during a recession.

Comic Relief is supported by big corporate names such as the BBC, Sainsbury’s, TK Maxx and BT, but it is also the fundraising efforts of many smaller businesses that have helped to contribute to this record-breaking total, along with the efforts of individuals, schools and organisations up and down the UK.

Small firms that carry out fundraising are helping charities and raising their own profile, says Debbie Leven, director of Profile Matters and expert contributor to Marketing Donut , the essential marketing website for SMEs.

“Supporting a charity is a great way for businesses to generate PR, but you have to believe in what you are doing,” says Leven. “Look in the local papers, every week local businesses are doing something for charity and at the same time, charities are asking for help.”

Red Nose Day saw thousands of small firms getting into the Comic Relief [] spirit in a bid to raise money for good causes. But savvy businesses also made sure they got some good publicity out of their involvement, says Levin. “You have to think further than just raising money,” she advises. “It’s important to maximise the PR potential and highlight something positive about your business.”

Advance planning is vital, she adds. “Give yourself plenty of time to come up with an idea and plan a photo opportunity for the big day. Creativity is absolutely key. It’s worth doing something that sets you apart because there’s a lot of competition. There are many different ways to get coverage, the local paper, local radio, you can blog about it or link to the charity’s website.”

Before Red Nose Day, BT Business had called on small firms to raise funds for Comic Relief. “Fundraising is a great opportunity to motivate staff, increase your brand presence with customers and clients, raise the company profile within the local community and show support to a worthwhile cause,” says BT Business managing director Bill Murphy.

Further information: Become a Marketing Donut expert by visiting the blog Find out how to join Marketing Donut here Find a charity to support here Press Release Distribution By PressReleasePoint

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Press Release Submitted On: March 20, 2009 at 4:24 am
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