Dallas, TX (PressExposure) April 07, 2010 -- ReportsandReports announce it will carry the Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging growth opportunities Market Research Report in its Store.
This report outlines the main market drivers influencing innovation in the global food and drink sectors and also analyses the latest trends in product innovation and looks at what has been changing in the product life-cycle. Meanwhile, using results from a survey conducted by Business Insights, this report analyses global new product development and asks the crucial question, 'What is new in innovation?'
Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.
Finally, the thorny issue of regulation and repositioning products on a healthy basis is analyzed followed by a look at the problems surrounding global food supply.
Key features of this report
* Analysis of how the product lifecycle model is changing
* The report looks at the three major trends impacting on new product development in the global food and drinks sector - health, indulgence and convenience
* The analyzes the evolution of product launches in the global food and drinks market
* Case studies are included illustrating how the innovation environment within the global food and drinks industry is changing fast
Scope of this report
* Understand the key innovations in the food & drink industry and what the major trends will be over the next five years
* Understand crucial areas such as the growing trend for functional foods which is encouraging food companies and pharmaceutical firms to co-operate.
* Evaluate whether you should be looking to refresh your product portfolio in order to take advantage of emerging trends
Key Market Issues
* Over the last decade there has been a massive shift by many of the largest food and foodservice operators to reformulate and re-position products as the health debate has gained ground
* A disconnection exists between the acknowledgement of the need for "breakthrough innovation" and the recognition of the importance of external sources (be it suppliers, retailers or competitors) to be able to achieve that goal
* In many emerging markets multinational operators are facing increasing competition from local players that have started to develop their own premium and even super-premium brands with high quality products, packaging and promotions.
Key findings from this report
* A high level of innovative activity in the soft drinks sector can be attributed to an explosion in new combinations, flavors and tastes driven by indulgence and premiumization trends as well as a shift to new functional, nutraceutical and natural soft drinks lines
* The economic downturn has thrown up some new opportunities for traditional food categories. The shelf stable (canned and packaged) sector, long seen as the dowdy neighbor to more exciting categories such as frozen, chilled and fresh, has witnessed somewhat of a revitalization as consumers downgraded their spending patterns
* Consumers increasingly believe that own label brands are on a par with their branded counterparts.
Key questions answered
1. What are the major trends in innovation in the food & drinks market?
2. Which regions are seeing the most product innovation?
3. What are the best strategies to maximize the efficiency of the product development process?
4. What are the most innovative companies in the food & drink sector?
5. What does the industry consider to be the most important driver for new product development?
Browse the complete Report on: http://www.reportsandreports.com/market-reports/future-innovations-in-food-and-drinks-to-2015-npd-trend-converg/
Table of Contents Future Innovations in Food and Drinks to 2015 Executive summary 12 Drivers of innovation 12 New approaches to innovation and product lifecycle management 13 What's new in innovation? 14 Global NPD launch patterns 15 Case studies 16 Industry opinion survey results 17 Conclusions 18
Chapter 1 Drivers of innovation 20 Summary 20 Introduction 21 The impact of private label 21 Private label is changing the food and drinks marketing landscape 21 Private label penetration 23 Younger shoppers are more receptive to private labels 24 Private label and innovation 25 By increasing their quality private labels are now a credible source of innovation 25 Recession has allowed private label to offer an alternative to eating out 25 Food industry restructuring 26 M&A activity 26 Deal activity has declined, but looks set to increase again in the foreseeable future 26 "Bought in" innovation is part of the rationale for M&A 27 Recession and innovation 29 Innovation rates increased during the recession 29 Recession may actually make it easier to launch products 30 Some companies are now betting on innovation driving future growth 31 Consumer drivers of innovation 32 Two areas are affecting innovation 32 Purchasing criteria are having the greatest impact 32 Simplification and transparency are important trends 33 The health issue and claims regulation 34 Obesity continues to be a growing problem 34 Marketing innovation that backs product development is one way to tackle obesity 36 Regulation of health claims is retarding innovation 37 Rising innovation costs are reducing the rate of innovation 37 Re-positioning products as healthy 38 Global food supply issues 40
Chapter 2 New approaches to innovation and product lifecycle management 44 Summary 44 Introduction 45 Product lifecycle 45 Management of product lifecycles is changing dramatically 45 Time to market in particular is decreasing 45 However, measuring time to market is not seen as such an important metric 46 Types of product innovation 49 The industry believes breakthrough innovation is key however 49 Resistance to open innovation is harming breakthrough innovation 50 Examples of innovation 51 Health breakthroughs 51 Packaging can also play a strong role in offering new health benefits 52 Line extensions 52 Line extensions offer lower risk innovation 52 Line extensions are not risk free however: is Starbucks risking its brand? 53 Other industries are extending into the food and drinks space 55 Varying brands by region can be a powerful tactic 55 Me-toos 56 Incremental innovation is the norm in food and drinks 56 Adopting an open innovation strategy 56 General Mills G-WIN Worldwide Innovation Network 58 Other open innovation examples 60 Consumers' role in open innovation 62 Other examples of open innovation 63 The way ahead for open innovation 65
Chapter 3 What's new in innovation? 70 Summary 70 Introduction 71 Health 71 Functional Foods 72 Kids' specific products 74 Targeting kids with functional foods will increasingly attract scrutiny 75 Weight management 76 Digestive health 80 Beauty-enhancing foods 82 The future for functional foods 84 There are risks as well as opportunities when targeting health 85 Indulgence 87 Specialty gourmet foods 87 Variety in flavor is also growing 88 Ethical retailing 89 Organic food is still the most important segment 89 Simplification of products is also a key area to target 90 Convenience 92 Microwaveable packaging is a key trend 92 Packaging and innovation 94 Offering portion control is important 95 On-the-go is still an important trend 95 Packaging can help to target more specific consumer groups 96 Other areas where packaging innovation can be of benefit 96
Chapter 4 Global NPD launch patterns 100 Summary 100 Introduction 101 Innovation levels by product market 101 Breakthrough innovations by market 101 Breakthrough innovations are becoming rarer, even when innovation rates are up 101 Soft drinks are the one bright spot of innovation 103 Breakthrough innovations by region 104 Europe is the key regions that is cutting back on true innovation 104 Innovation levels by type 105 Formulation is the main type of breakthrough innovation 105 NPD by overall product category 107 Evolution of NPD by region 109 Latin America is an increasingly important region 109 But the industry still sees Asia-Pacific as the most innovative region 110 Overall NPD trends 111 Health 112 Convenience 113 Indulgence 114
Chapter 5 Case studies 118 Summary 118 Introduction 119 New partnerships and alliances 119 Foodservice joins forces with mainstream food 119 Food meets pharmaceuticals and biotechnology 121 Global players tackling open innovation 123 General Mills 123 Kraft 125
Chapter 6 Industry opinion survey results 130 Summary 130 Introduction 131 NPD and building competitive advantage 131 NPD is considered the best mechanism for gaining competitive advantage 131 Key drivers for future NPD 132 Emerging markets are seen as the key driver of future growth 132 Views on scientific and technological advances clash with innovation ambitions 133 Importance of different types of innovation 134 Breakthrough innovations are still seen as the most important 134 Sources of innovation 136 The industry appears resistant to external sources of innovation 136 The NPD cycle 137 The time-to-market for new ideas appears set to fall significantly 137 Innovation success metrics 139 Despite reducing time to market being seen as important, measuring it isn't 139 Trends in innovation 140 Most innovative food and drinks companies 141
Chapter 7 Conclusions 144 Summary 144 Introduction 145 The need for "breakthrough innovation" 145 Reliance on internal innovation ideas needs overhauling 145 Reap the rewards of open innovation 146 Cross-fertilization and innovation 147 Emerging market growth and innovation 148 Consumer pressures on innovation 148 Future NPD trends 149 Health and wellness will continue to be the leading trend 149 Indulgent innovation will focus on offering high quality and specialty products 150 Convenience benefits and innovative packaging will go hand-inhand in the future 151 Ethical products will be very important in the future 151
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