GAME Readies for Fight Night Round 4

Basingstoke, United Kingdom (PressExposure) June 22, 2009 -- Hollyoaks favourites, Matt Littler and Darren Jeffries stepped into the ring exclusively for GAME to review EA SPORTS newest boxing title, Fight Night Round 4, ahead of its release on June 26th.

Both avid gamers, Matt and Darren - who interviewed winners and presenters at the GAME British Academy Video Game Awards 2009 this March - were keen to test Fight Night 4 for GAME ahead of its official release.

After ten years of working together every day, Matt and Darren admitted to having some old scores to settle so they set to the task with great enthusiasm. "We were among the first to play Fight Night Round 4, now we're just playing it in our front room, roll on June 26th when we can get online and take on the rest of the world"

The new game release is expected to be one of the biggest sports games of the year. Fight Night Round 4 uses a powerful new gameplay engine to significantly update its popular predecessors. The new engine delivers the most realistic representation of the speed, accuracy, timing and power of boxing to a game like never before.

Other new features of Fight Night Round 4 include the opportunity to upload a photograph and customise the fighter avatar with the players own face. Players can also upload their own choice of music to help their fighter walk into the ring, making their own unique style of entrance.

Darren said, "For me the gamer face was a massive plus point, the opportunity to hit Matt in the face 'virtually' was too good to miss."

Matt continued, "Yeah Darren got a bit carried away with that, the look on his face both real and on screen was quite scary. I like the analogue controls, no longer can you just mash the buttons, this time you have to plan your combos and fight with your brain as well as your fists."

Fight Night Round 4 is available for preorder on the GAME website. Matt and Darren's video review can be found exclusively at GAME.co.uk.

Game PR Contact: Simon Soffe Head of Investor Relations and Group Communications Unity House Telford Road Basingstoke Hampshire RG21 6YJ 01256 784000 http://www.game.co.uk

About GAME

GAME is a specialist European retailer of PC and video games, games consoles and related accessories. GAME operates from over 1,300 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with online shopping services, the company's aim is to be the destination of choice for every consumer.

Press Release Source: http://PressExposure.com/PR/GAME.html

Press Release Submitted On: June 22, 2009 at 5:03 am
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