Glen Waverley, Australia (PressExposure) February 04, 2012 -- GDV, a mobile and internet solution developing company is developing a Location Based Advertising (LBA) platform for its customers. This Location based adverting involves providing strategic advertising to users based on their location. It is the most personal and direct marketing channel that allow marketers to reach a specific targeted audience. This services is affordable and environment friendly and enhances the ability to reach people in a much more targeted manner. And in this growing era of technology and competition, Location based advertising (LBA) is one of the latest means of advertising.
Location Based Advertising (LBA) is an effective means of advertising which rounds up clients by sending location based text ads to their cell phones with the help of location tracking technology and mobile networks. These advertisements include offers as well as games which help and encourage the customer to know more about a particular company. This is part of the strategic marketing that has risen up in recent years. This marketing is generally aimed to get the attention of the customers. This m-marketing tool is a very easy to use self-service tool that allows you to generate business with minimal cost to the advertiser. Location Based Services concept is similar to marketing concept.
Below are the 3 major components of LBA services:- Make a profit: Location Based Advertising (LBA) is an easy and inexpensive way of advertising which can automatically increase profit.
Get Geographical positioning information: This can be accomplished in many ways. The obvious way is a GPS device through cellular network, IP address mapping, user input, etc
Transform data into valuable information: The number of possible applications is limited to the extent of your imagination, but the idea is to generate value for somebody and get paid for that service.
GDV is developing a new location based advertising platform which can help a business to achieve specific targets. Once the new platform is fully developed and tested, it will be easy to switch to this new solution and would be helpful to the current users, retailers, merchants and shopping centre owners. As location based target marketing is growing rapidly, so GDV is also looking for some collaboration in the LBA platform development to address the specific needs of different industry verticals.
Key benefits towards a prospective and potential partner:
- Save money on updating static directories.
- Drive consumer to your location.
- Get regular and real time messages out to your customers.
- Customer usage reports to gauge customer interest and monitor campaigns.
- Save money on information desk expenses, paper marketing and get valuable marketing research.
- Campaigns can be targeted by geographical or demographical criteria.
- Provide complementary value added content and services to visitors.