Helsinki, Finland (PressExposure) January 23, 2014 -- Competitive advantage in a globalized marketplace can be gained or lost by how well a company conducts market intelligence. According to the 2013 Global Market Intelligence Survey by Global Intelligence Alliance (GIA) however, 45 percent of companies say a lack of information about their market environment and competition delays decisions.
The strategic market intelligence group says that as an internal corporate function, the key purpose of market intelligence is to enable people in the organization to make better informed decisions as effectively and efficiently as possible.
To address this issue, two guest speakers, Yolanda Wilcock, Global Market Intelligence Director at Sealed-Air and Vera Valanto, Market Analyst at OP-Pohjola will participate in a live webinar "Essential Tips for Increasing Efficiency of Intelligence", hosted by GIA on Thursday, January 30, 2014.
The webinar will include clear examples, ideas and recommendations that are immediately applicable as well as cases from these leading companies in financial services and industrial security and safety. Sealed Air is a global leader in food safety and security, facility hygiene and product protection. OP-Pohjola Group is Finland's largest financial services group. It provides its customers with the best loyalty benefits and the most extensive and diversified range of banking, investment and insurance services.
The webinar will show participants how to:
- Be as efficient and effective as possible in market intelligence activities;
- Manage variables in market intelligence: scope, process, stakeholders, relevancy, priorities and culture; and
- Disseminate and communicate intelligence finding in the best possible way.
The webinar is free of charge and will be moderated by Joost Drieman, Vice President of Intelligence Best Practices, and Hans Kjellberg, Senior Intelligence Consultant at Global Intelligence Alliance.
The GIA webinar "Essential Tips for Increasing Efficiency of Intelligence" will be held at 3:00pm-4:00pm CET on Thursday, January 30, 2014. Registrations are open til 29 January 2013 at [http://bit.ly/webinarMI].