Munich, Germany (PressExposure) August 02, 2010 -- According to the study by greentube and gamematrix published in July, casual gamers don't just congregate on the net to play games, but also to shop. deal united's business model makes use of this fact to the advantage of the e-commerce and gaming industries. The reward shopping platform for monetization of digital and virtual goods develops cross-selling campaigns for games publishers, in cooperation with renowned advertising partners such as buecher.de, OTTO or myToys.. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of the partners. With the game currency, they can then buy additional functions for their characters.
Online retailers gain new customers "Our advertising partners re-finance the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase, receives a bonus," says Jarg Temme, CEO of deal united. The so-called Pay4You campaigns are intended to bind gamers in the long run and to increase profits in gaming and online retail. "Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to enthuse gamers for fee-based features in the game. At the same time, online retail acquires more new customers."
Ingame messages, interstitials, banners or buttons make gamers aware of the deals. The Pay4You offerings are suitable for both seasonal events as well as over longer time periods. "Special offers, for example for mother's day or the summer sales, are very popular. The games provider decides how long the cooperation with the advertising partners is to last," Temme explains further.
Conversations at the GamesCom deal united is presenting its marketing concepts for games publishers and online retailers from the 18.08 to the 22.08.2010 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.