Munich, Germany (PressExposure) June 30, 2010 -- How to make more money with online games? Jarg Temme, CEO of the deal united GmbH, answers that question at this years' Games Convention Online (GCO) in Leipzig. He will show game publishers in his lecture "Online games and successful conversion" how to increase conversion with cross-selling.
"The fact that most gamers do not want to invest money into games is a challenge, every provider faces today", says Jarg Temme. "Gamers are used to free deals and despite the fact, that the game would be more fun, they do not want to spend money on additional features for their characters. Our cooperation with renowned online shops helps to motivate players to pay for those features."
Pay4You: Online Shops give away virtual money deal united, the reward platform for monetization of virtual goods is developing cross-selling campaigns for game publishers with renowned advertising partners like OTTO or myToys.de. If players shop at one of those partners they will get a defined amount of virtual money free of charge. "Our advertising partners refinance the shopping deals. Every player that comes into the shop via one of the online games and makes a purchase will get free virtual currency as a give away from the online shops", explains Jarg Temme. "Pay4You campaigns are designed to increase the loyalty of players and the revenue of game publishers."
Gamers are informed of the deals via ingame messages, interstitial, banners or buttons. Pay4You is suitable for seasonal events as well as for long term campaigns. "Special promotions for Mother's Day or right now for the football world cup are very popular. How long the cooperation with our advertising partners continues is always up to the game publisher", says Temme.
Arrange interviews at the GCO
The lecture „Online games and successful conversion" will be held on July 8 2010 from 2:30 to 3 p.m. in Leipzig's congress center, room No. 4. The Games Convention Online 2010 takes place from July 8 to10 at the exhibition centre. If you want an interview or talk with Jarg Temme at the event, please contact info@dealunited.com to make an appointment.