New York, NY (PressExposure) February 26, 2008 -- Gem-Fashion.com - the company dealing with custom design and manufacturing of exclusive jewelry started implementing a new software Terrasoft CRM.
Purchasing a new CRM-system (Customer Relationship Management) became necessary due to the growing number of clients, thus making it easier and more effective to manage sales.
Terrasoft CRM will allow accumulating purchase history, making notes of individual preferences using multiple parameters. It also provides an illustrated catalog of online inventory, capable of calculating discounts, and developing an up to date online marketing strategy. Some of the valuable marketing aspects are search enging optimization, email list development. In addition it is also a powerfull accounting tool.
"This new software will put our company on a higher level"- says Elena Zharina, a marketing director at gem-fashion.com. The company started its business in 2005 and went up pretty fast due to the ability to keep up with the latest fashion trends and offering only the latest products.