National City, CA (PressExposure) October 19, 2012 -- Home- and business owners in the San Diego area will soon have an easier time finding a glass company to conduct window glass replacement, door glass replacement, and other glass services. Locally owned company Star Glass, which also works on store displays, glass tabletops, custom mirrors, and more, has announced a partnership with the online marketing specialist Prospect Genius. The goal of this partnership is to help San Diego-area residents locate Star Glass's Web site quickly and easily via an online search.
Prospect Genius uses a process known as search engine optimization (SEO) to boost small business Web sites' search engine rankings. For Star Glass, that means incorporating industry- and location-specific keywords into the company's Web site, so that search engine algorithms view the site as extremely relevant to related queries. Thus, going forward, when San Diego-area home- and business owners query a major search engine like Google or Yahoo! using keywords like "window glass replacement" and "buying custom mirrors," they should encounter Star Glass closer to the top of the search results page.
According to the Pew Internet & American Life Project, search engine use has grown steadily over the past decade. Between 2002 and 2012, the percentage of search engine-using Americans grew from 52% to 73%. That's why it's important for a small business like Star Glass to have a Web site that performs well on search engine results pages. Many of those search engine users might not look beyond the Web for the information they need, and thus might not learn about Star Glass via another medium.
"Studies have shown that sites in the top two or three search engine results get the most clicks following the search," explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Our goal is to push our clients, including Star Glass, as close as possible to those coveted top slots. The more eyes we can get to Star Glass's Web site, the greater the possibility that the company will be able to attract new customers."
Star Glass is San Diego's go-to glass company. The business specializes in window and door glass replacement, as well as custom glass services for store displays, glass tabletops, shower doors, and more.