Austin, TX (PressExposure) January 11, 2014 -- Gluu CEO Mike Schwartz will host an hour-long session at SXSW Interactive to discuss the modern renaissance taking place in the world of digital authentication. The session, titled "Who Are You? From Meat to Electrons and Back Again," will cover the latest and greatest ways that websites and mobile application are identifying people.
"It's an age old problem: How do you prove your identity?" said Schwartz. "Most commonly on the Internet, it's username and password. But 80% of the Internet's security breaches have been traced to bad passwords, and until recently, anything better meant expensive hardware tokens, or complex digital certificates. Luckily, authentication is experiencing a renaissance."
New technologies are making it easier, more secure, and even less expensive to authenticate a person. As the figurative 'front door' to network services, multi-factor authentication has become an increasingly important digital security practice to defend against unauthorized access, frauds, border intrusion, and more.
"The multi-factor authentication market is expected to exceed $5 billion within 3 years, and the use of strong authentication is now becoming commonplace even for consumer services like Google and Yahoo," said Schwartz. "In order for Internet security to improve in a significant way, the use of strong authentication will need to become ubiquitous among both people and websites and applications."
In addition to discussing new methods of digital authentication and the rapid changes taking place online, Schwartz will look to answer and address the following questions in his session:
How hard is it for my website to implement strong authentication?
How hard is it for people to use it?
How much does it cost?
Is there any open source or free strong authentication mechanisms?
What is the difference between two-factor and two-step authentication?
How can a two-step authentication help my website improve security?
Title: Who Are You? From Meat to Electrons and Back Again Date: March 10, 2014 Time: 5:00-6:00pm Central Standard Time Where: Sheraton Austin Hotel at the Capital Link: http://www.gluu.co/who-are-you