Astoria, New York (PressExposure) August 29, 2011 -- We Are The Ocean join Flowd to hold intimate backstage performance for fans at Reading festival
WHAT: Popular rock-band We Are The Ocean today announced that they're launching a special promotion for their fans at the Reading festival through the Frequent Fans program on Flowd, the music lovers' social network. The Frequent Fans promotion for Reading is a result of a successful trial run by We Are The Ocean to promote their Live & Unplugged acoustic show on 18th August.
The promotion through Flowd of We Are The Ocean's recent show at Bush Hall drove attendees to check-in to the gig, with the first five people to check-in being invited to join the band for their sound check. Using Flowd, We Are The Ocean built a personal connection with their super-fans. Every person that checked in using Flowd was also gifted with a free poster that was collected from the merchandise desk inside the venue. In total, 7.5% of attendees used Flowd to check in to the gigs, and 76% of those collected their free poster. This promotion helped to drive sales of merchandise with 31% of people collecting their free poster going on to buy additional merchandise, with an average of £16 spent by each person. You can see the video of the gig here: http://www.youtube.com/watch?v=aJZfl80hLO0.
Following this success, We Are The Ocean has signed up for a bigger promotion around their appearance at the Reading festival. They will be using Flowd's Frequent Fans platform to create a special competition for fans who watch their performance at the Reading festival on Sunday August 28th. Fans checking into the We Are The Ocean gig with Flowd will have the chance to visit a special short acoustic performance by the same band, happening later the same day. The settings for this gig will be intimate and happening at the Relentless Energy Drink VIP Bar backstage. 3 lucky fans, selected randomly by the Flowd Frequent Fans platform, will take home the VIP prize and allowed backstage with one friend each.
Lead singer and manager of We Are The Ocean, Dan Brown, explains: "We were really pleased to meet 5 true super-fans at the Live & Unplugged show, through Flowd's tools, and so we wanted to take it to even more fans. We know that our fans love to get to know us, and how better than by giving them an intimate show backstage. Flowd gives us great tools to be able to pull off these unique rewards for our fans and we look forward to even more exciting campaigns in the future."
"We're delighted to support We Are The Ocean to help them fully engage with their fans at their live performances. Not only is Flowd helping to build their relationship with their super-fans, but we believe that with our tools, artists can drive additional revenue for their events, and it's great to have already been proven right with We Are The Ocean's Live & Unplugged gig," said Tommi Laitinen, SVP, Flowd. "We're also extremely delighted to sign up an artist like We Are The Ocean as this proves how Flowd can support all types of artists across all types of genres in building innovative mobile social campaigns. With over 500 artists now signed up to Flowd, we truly are becoming THE social app for music acts and their fans across the world."
GET STARTED: Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favourite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists' upcoming gigs by clicking on Events on the artist's profile, listen to their latest tracks and watch their latest videos under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists' themes. Flowd allows music fans to keep up to date with artists' news and views, track and check-in to latest gigs and appearances and view photos and videos.
Artists can also reward their fans for their loyalty by using Flowd's Frequent Fans tool. This provides artists with a comprehensive marketing tool that allows them to issue tailored Offers to fans through in-app mobile coupons. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.
CONTACT: For media inquiries please contact Amy at firstname.lastname@example.org or 0207 608 4649. For any further information or photo requests for We Are the Ocean, please contact Ivano Maggiulli at email@example.com or 0207 535 6731
FOR MORE INFORMATION: Visit [http://flowd.com]. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd's YouTube Channel at http://bit.ly/gJUZA7.
ABOUT FLOWD: Flowd is the music lovers' social network. Flowd helps fans keep up with their favorite music acts' latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Modestep, Gareth Emery, Ferry Corsten, We are the Ocean and others. For a full list visit Flowd' artist page.