Kingston, MA (PressExposure) August 21, 2011 -- Author and founder of the theory of "Verbal Branding" Stephen Melanson will speak on the topic at the South Shore Ad Club's second semi-annual expo to help promote local businesses.
The Advertising/Marketing Expo is scheduled for Thursday, October 6, 8:30 a.m. - 1 p.m. at the Holiday Inn, 929 Hingham Street (Route 228), Rockland.
Melanson's presentation is scheduled for 8:30 - 9:30 a.m. during the complimentary Continental breakfast.
The expo's exhibit hall - featuring advertising service providers and other business services - will also open at 8:30 a.m. More than 50 exhibitors will share the latest in advertising/marketing tools and techniques.
Melanson is the author of "Jaw Branding" and his second book "Verbal Branding INSTEAD!" will be released this year. Melanson challenges many conventional theories of branding, sales, and marketing, and shows how to use ultra-simple methods to get superior productivity. His core theory is that all members of an organization - from the janitor to the CEO - should understand and then be able to both convey why they are "different and better" than the competition in 5 seconds or less and use those same ideas as the basis for business management and operations as well.
"In working with advertising agencies and marketing companies over the past 25 years I've endured a lot of verbal posturing and techno speak. Verbal branding is a refreshing answer to today's marketing noise and makes marketing messages more authentic and understandable /conversational," commented Steve Dubin, President of the South Shore Ad Club and founder of PR Works, a full-service public relations firm based in Kingston, MA. He continued, "Stephen Melanson is an entertaining and dynamic speaker who quickly shows business audiences how to completely shift their view of the marketing and sales process."
Exhibit/booth space is limited. Exhibitor fee is $125 for South Shore Ad Club members and $175 for non-members. Exhibitors will be provided with a six-foot banquet table, wireless Internet access and table skirts. Electrical outlet is an additional $50.