Sunnyvale, CA (PressExposure) June 29, 2013 -- In an industry saturated with small time thieves and corporate juggernauts, Golden State Appliance Repair is introducing an alternative to consumers with its grand opening: a locally-focused appliance service whose foundations include expedited repairs, transparent policies, world-class customer service, and only the most professional appliance technicians to back it all up. Established by veterans of the national appliance service industry, Golden State Appliance Repair seeks to provide an all-in-one repair service and learning resource for the DIY-inclined. Learning resources include invaluable DIY repair guides and other resources for those interested in maximizing the lifespan and efficiency of their appliances.
Disheartened by the lack of transparency and the pervasiveness of corruption in the service industry, Golden State Appliance Repair opened its doors to provide an alternative to local customers in early June 2013. "We want our customers to know they have found a trusted source in the appliance service industry," says Don Castro, founder of Golden State Appliance Repair.
Frustrated by customers' horror stories about unethical technicians collecting part deposits and disappearing, Castro felt the need to provide an honest, dependable service alternative for customers seeking appliance repair in the San Francisco bay area.
"We're striving to improve communities and the status quo of the service industry -- we're not out to make a quick buck," says Castro. "We strive to empower consumers to complete simple repairs on their appliances when it is safe and economical to do so -- and to provide a simple and low-cost solution for customers without the time or expertise to complete repairs on their own."
Quality, expedited repairs and industry-leading customer service will be the primary focuses of Golden State Appliance Repair. "We want to be your appliance repair service for life," says Castro. "Repeat and referral business allows us to decrease marketing expenses and enables us to pass on those savings to our customers."
Regarding the business name: "We're dedicated to serving the residents of California," says Castro. "One of our prime focuses is efficiency -- keeping expenses and overhead to a minimum -- in order to pass on savings to our customers. California is the most culturally independent state in the United States, and running an efficient appliance service becomes exponentially more difficult as the service expands nationally. We are dedicated to the residents of our home state."