Goldilocks Bakery, Then And Now

Pasay City, Philippines (PressExposure) September 22, 2009 -- Other than Jollibee's own Red Ribbon Bakeshop that offers some of the most popular collections of cakes and pastries, there is also one name of bakery that became very popular even before Red Ribbon begun taking its name into the industry. This bakery has been serving the Filipino people with different sets of cakes and pastries, even at the time that Ferdinand Marcos declared martial law in 1972. This bakery is the goldilocks bakery [] .

goldilocks bakery [] is a bakeshop industry in the Philippines which produces and distribute Filipino cakes and pastry. Commonly called as simply Goldilocks, this particular bakery grew more successful in the cake and pastry market. Because of its success, the bakery have also opened several branches across the world, especially where Filipinos commonly migrate. So when did Goldilocks first opened its doors for the public?

The Beginnings The first Goldilocks branch was opened on Pasong Tamo Street, Makati City. It was a business started by three Filipino women (or Filipinas). These founders are Milagros, Clarita, and Doris. Milagros and Clarita being sisters and Doris being their sister-in-law, the three shared the same passion, making pastries. Milagros being a supplier of chiffon slices to a number of Manila’s canteens, and Clarita, being a good pastry chef and decorating cakes during special occasions in Bicol, the sisters have been planning on opening their own bakery.

This planning became a reality when the three of them decided to open a bakeshop in Pasong Tamo Street, in Makati City in 1966. The name of the bakery, however, wasn't the idea of its three founder. The idea for the name came from a third sister, Maria Flor, who suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale, aiming to make it easier for children and their mothers to remember its name; and because it suggested luck and prosperity.

Goldilocks Bakery of Today From ten employees and two display stands, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 has multiplied thousand of times over, reaching a system-wide sales of P5.9 billion by the end of 2007.

About Expressregalo

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.

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Press Release Submitted On: September 21, 2009 at 10:30 pm
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