Alberton, South Africa (PressExposure) September 03, 2008 -- The content of a website itself should be thematically focused. In other words, keep it simple. Some documents cover multiple topics on each page, which is confusing for spiders and SEOs alike. The basic SEO rule here is if you need to express more than one topic on a page, you need more pages. Fortunately, creating new pages with unique topic-focused content is one of the most basic SEO techniques, making a site simpler for both live-users and electronic spiders. An important caveat is to avoid duplicate content and the temptation to construct doorway pages specifically designed for search placements.
When writing document content, try to use the strongest keyword targets early in the copy. By placing the keyword phrases along side other keywords such as the singular words; the sentence is crafted to help the search engine see a relationship between these words. Subsequent sentences would also have keywords and phrases weaved into them. One thing to keep in mind when writing basic SEO copy is that unnecessary repetition of keywords is often considered spam by search engines. Another thing to remember is that ultimately, the written copy is meant to be read by human eyes as well as search spiders. Each page or document in the site should have its own unique content.