Scottsdale, AZ (PressExposure) June 19, 2009 -- One of the benefits of using articles as the main focus of your link building strategy is that you can do more with them in order to improve the overall effectiveness of your efforts. By using a few effective strategies and incorporating them into different parts of your link building campaigns you can achieve higher results in the search engines.
Although the Internet is full of ideas and tips on how to do almost every part of Internet marketing, there are some that have been proven-effective and others that have not. One of the best ideas is to use articles as the focus of your link building campaigns. With articles you have more flexibility, can provide information that scores higher with search engines, and have more options for getting your material noticed. However, there are ways to make this part of your link building strategy work even better for search engines' rankings.
First, you should always vary the pages on your site with the links. With this link building strategy, you can make sure multiple pages have a chance of ranking higher. This is also a good idea because you can optimize different pages for the most appropriate keywords possible. For example, if your web site involves real estate, you might write an article about how banks decide whether or not to give out a loan. That article could link back to a page on your site that includes a mortgage calculator. In the resource box, you could still have a link to your general site if you wanted while the other inbound link was placed in the body of the article.
Another idea for your link building campaigns with search engines is to submit the article to as many different sites as possible. There are dozens of free submission services available. The best ones not only have a lot of visitors but also rank very high in the search engines' rankings. The reason is they include links and have all of the elements for well-ranking content. The more places you put your content like this the more likely your article is to get attention and that will drive people to your site. You might consider this a secondary benefit of your link building strategy.
Finally, no link building campaign should ever be completed without carefully keyword research. Keywords are simply too important not to choose carefully. Remember you're going to need them for your content optimizations for the search engines but also for the names of your inbound links.