Chandigarh, India (PressExposure) July 10, 2008 -- Internet marketing however meets with major challenges of keeping pace with consumer demands and developing relationship marketing to maintain consumer loyalty (Enzmann and Schneider, 2005). The advantages and disadvantages of internet retailing could be studied in contrast to traditional marketing considering issues related to online branding, consumer loyalty, spam, and advertising strategies. The challenges of online marketing could be studied with the same models used for general marketing management such as 4Ps or 7Ps models and trends in internet marketing and transactions can also be studied (Papers4you.com, 2006). Online pricing remains one of the major challenges and so is the prospect of virtual interactions with customers as opposed to face to face interactions in a traditional market. Issues of security and privacy are important in e marketing and shopping through secured sites is one of the major concerns of consumers (Enzmann and Schneider, 2005). Direct email marketing of goods and services has led to debates on spam and the need for strict legislation on email marketing. In fact it can be relatively easy. When thinking about the types of online marketing available today you really need to think about the objectives of your online marketing spend.
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