Chandigarh, Punjab India (PressExposure) July 10, 2008 -- Google has been working hard to correct this issue for duplicate AdSense ready sites, but there are things publishers can do on their own to increase their chances of getting ads that match content. They can get AdSenselover?s AdSense ready sites , or AdSense websites, Most of the measures are quite easy to employ. Since they can result in better revenue, they're worth considering if mismatched ads keep appearing.
AdSense is an easy program to make money online, or make money home business, work at home, home based business,: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.
But why does it work for the people clicking the links, as opposed to a standard approach?
It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which AdSense can provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.
That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don't look at a flashy banner because they think they'll be losing their time with it.
We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.
This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on AdSense was probably looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.
While meta tags can be important, overall keywords in posts and articles are more so. The idea here is to make sure keyword focus is clear enough for the bots to read. Make sure they are obvious, but don't destroy the flow of the content. Having the right works within posts and articles can simply make it easier for AdSense to scan for relevancy. Brand names and trade names are perfectly acceptable to use and can result in very relevant ads.
Making sure keywords are clear in titles is also very important. In fact, it could be the most important consideration. Since clear keywords in titles is also useful for search engine placement, getting into the habit of thinking SEO for titles is just a good thing to do AdSense or not.
Other components on a site like pictures can play a role, as well. Although the importance of picture names to AdSense is a little fuzzy, it doesn't hurt to ensure they are named with the proper keyword in mind.