Portland, Oregon (PressExposure) March 24, 2011 -- Google's latest algorithm update has changed the way some companies conduct internet marketing Oregon [http://installlogicsocialmedia.com/why-us/] and nationwide. Installlogic Internet Marketing SEO welcomes this change, as it will promote sites like theirs that produce quality, original content. The update is an attempt to improve search quality by regulating results based on the caliber of information.
Sites that have seen the biggest hit are those deemed with low-quality content - content that is aggregated and syndicated or old information that's never updated. Web users have also seen a hit on pages that have high ads to content ratio, showing that although Google is giving high rankings to sites with original and researched information, sites will be depreciated if there isn't any authoritative content with value. "Creating valuable, compelling content has always been a priority of ours," said John Ochs, Owner of InstallLogic. "We aim to provide information that people want to read, and we're glad Google is rewarding sites for the time and thought that goes into original content."
Social sharing and user engagement is also starting to play a role in how a site is being ranked. Google is continuing to promote social media results into its algorithm and authoritative social media users have seen to be a big influence in site rankings. High user engagement also relates to the amount of external links a site receives. Depending on the quality of the site, Google sees that people are generally finding your site valuable if they are linking to it. "The social sharing update to Google just stresses the importance of social media for businesses," said Ochs. "Having information that is easily sharable and beneficial to viewers is invaluable."
Since this algorithm is page specific, it's important for internet marketers affected by the Google update to look at page-level data. By looking at which individual pages are taking hits, site owners have an opportunity to see and understand the changes that need to be made. If an entire site is being impacted, then site owners need to reevaluate the way they create content and possibly the way they conduct website marketing.
The update imposes an important reminder for website marketing Portland [http://installlogicsocialmedia.com/services/] companies to always pursue white-hat search engine optimization (SEO) techniques - legitimate information presented clearly and honestly. Keeping aware of algorithm changes helps site owners to not only stay on top of SEO changes but on internet trends as well. By continually creating quality and valuable content, a business should avoid negative results from Google through future updates.