Edinburgh, United Kingdom (PressExposure) January 17, 2012 -- Google's philosophy from the very beginning was to create the perfect search engine, and according to it's founders Larry Page and Sergey Brin this will involve a search engine that "would understand exactly what you mean and give back exactly what you want."
With many changes happening every year, Googles first big announcement comes in the second week of the year, with the introduction of it's new social search initiative called 'search, plus your world'.
The new features bring personal results from Google+ to be fully integrated into the search engine results pages (SERPs). With a simple click of a button users can either include or remove the relevant profiles, posts and pictures from friends within their circles, a powerful advantage given to Google+ over Facebook,Twitter and other social networking websites, say QueryClick.
From today onwards, when carrying out a search within Google, the searching experience for many will be drastically improved with the introduction of privately shared content from friends and family mixed in with other material from all over the internet in every search.
Another feature introduced by the new social initiative is the ability to view profiles both in auto complete and the search results. Therefore improving the searching experience for finding people. Once the person has been discovered, it's now possible to interact from within the search results and allow ability of adding that person to your own Google+ circles.
A spokesperson from search engine marketing agency, QueryClick, comments:
"The introduction of search, plus your world is great news for everyone who uses search, but it is currently only restricted to Google+ users. And although Google+ has reached around the 62 million users in a relatively short period, many searchers may not be impacted by the new changes introduced."
"But overall, the new features will be greeted with great applause and will be sure to help bolster Google and their goals of creating a successful social media site platform."
It's will only be available for those signed into Google.com and searching in English, and will begin to be visible within the next few days for everyone.