Ferndown, United Kingdom (PressExposure) May 07, 2013 -- Google has extended its Google Now service to Apple's iPhone and iPad users. The catch is that the service only works within the search app that is on Apple's iOS operating system. Notwithstanding that limitation, an analyst believes that the launch is still within the firm's goal to aim to secure the widest audience for its services.
"Google is going to put its technologies onto other platforms whenever it can draw people into its services," says Brian Blau, a consumer technology analyst at the California-based Gartner. "They do want to entice people to buy Android devices, but they know not everybody's going to, and they still want to deliver their services - especially for people who are already using their products on iOS."
iOS-powered devices accounted for 29% of the consumer electronics market in Great Britain, per data released by Kantar Worldpanel. The study, which covers the period December to February 2013, further notes that Android-operated devices had a 58% share of the market.
Google Now works by offering helpful cards that suggest information well before a user asks for it, according to the service's official site. To provide updates about the weather, traffic, and others, Google Now accesses a device's location data and analyses the info found in the user's Gmail, Google Calendar, and Google search history.
Given this functionality, Google Now may well be considered a rival to Apple's Siri, which requires users to ask a question first. Google Now, however, needs more screen presses compared to Siri.
"The big difference is that Google Now isn't limited to the search product when used on Android - it's connected to the OS [operating system]," Mr Blau said while explaining that the Android version can be activated by a single press of a button.
Another difference is the Google Now on the iOS platform only has 21 out of 29 types of cards that are available on Android. The missing cards include Nearby Events, Research Topic, Fandango, and more.
In related news, Google is set to bring the Google Now service to its Chrome browser. This and other information may be revealed at the tech giant's annual conference happening from May 15 to 17 in San Francisco.