Denver, CO (PressExposure) October 17, 2012 -- Denver, Colorado (October 12, 2012) -Governor John Hickenlooper has proclaimed October 14-21, 2012 "Teen Driver Safety Week" in Colorado. Cartasite is launching its campaign, with support from the Governor's Office, this week in Colorado as part of National Teen Driver Safety Week which begins October 14 -21.
"The Safe Roads Safe Drivers campaign will provide an innovative way to help keep our teen drivers safe through education and incentives," says Governor Hickenlooper.
According to the Centers for Disease Control, vehicle crashes are the leading cause of death for 16-19 year olds. "We are confident we can lower this tragic statistic by scoring driver behavior and create an environment of constructive competition between teens," explains David Armitage, chief executive officer for Denver-based Cartasite, developer of realtime driver safety monitoring devices used extensively in commercial fleets to reduce crash rates. "This approach has proven very successful for commercial fleets. We are ready to bring the technology to new drivers."
Cartasite will equip teen drivers in select Colorado high schools, and then branch out to other communities, with the company's Real-Time Operational Vehicle Reporting system or ROVRTM. This device plugs into the OBD plug found next to the steering column on every car and truck built since 1996. Inside of this tiny black box is an accelerometer which measures subtle movements of the vehicle that have been shown to be indicative of distracted or aggressive driving patterns. The system also monitors speed verses speed limit. Each week the drivers will all receive a scorecard that will grade their performance relative to their peers. The better they drive the more points they get.
The winner of the school year-long competition will receive a trophy. A weekly scorecard will be emailed to participants with feedback on various negative driving habits such as speeding, hard-braking and acceleration, and idling. Students will be awarded with a $10 monthly gas card for scores of 90 or better, and a $20 gas card for a score over 95.
"Per mile driven, teen drivers ages 16 to 19 are four times more likely than older drivers to crash. Fortunately, teen motor vehicle crashes are preventable, and proven strategies can improve the safety of young drivers on the road, "according to the Centers for Disease Control.