Dubai, Dubai United Arab Emirates (PressExposure) January 26, 2007 -- Dubai - January 21, 2006 - Grafdom, the leading independent Performance Marketing Network in the Middle East, today announced it has launched a comprehensive set of campaign management tools that are located in Grafdom Ad Center.
"By simplifying the management of ad listings within groups, automating scheduling and tightening the budgeting process, we believe Grafdom is helping firms save time and money," said Paul Pearce, Vice President of Interactive Marketing. "Grafdom is leveraging our investment in technology initiatives, and this launch marks a major milestone to our set of advertiser solutions, a considerable achievement in the performance advertising industry."
The new tools are designed to provide advertisers greater control over the management of their advertisements and spend by allowing them to group ad listings together into campaigns and then applying schedules and budgets to those campaigns. Coupled with improved functionality, enhanced inline reporting capabilities have been added to allow advertisers to track campaigns, improve their decisions around ad management, and ultimately increase ROI.