Bristol, United Kingdom (PressExposure) February 04, 2009 -- When Rebecca Dougall, Head Teacher Elect of the Royal High School Bath, wanted a film to promote her new co-educational Sixth Form, no ordinary corporate video would do. Her school is on a hill, less than one mile from one of the most photogenic cities in the world. It has stunning views of the rolling Somerset countryside. Itâs the only school in Bath to offer both A levels and the International Baccalaureate Diploma. So when it came to filming, she demanded no less than the BBC treatment.
Fortunately she knew a man who had already given the world of top property the Grand Designs treatment, so she was confident he could do it for schools. Hamish Beeston, Director of Beeston Media, explains:
âOur mission is to apply top TV talent and techniques to the non-broadcast world. A professional marketing film captures the emotion of a place like no other medium. Itâs this quality that makes it highly applicable to schools.â
For some schools, the whole idea of âmarketingâ has inappropriate corporate connotations. Rebecca Dougall disagrees:
âYou can have fantastic teaching and facilities, but completely fail to present those strengths to prospective parents and students. Good marketing reinforces confidence, and the level of confidence is crucial to who sinks or swims in this tough economic climateââ.
When it came to scripting the film for the Royal High, confidence leapt off the page. Rebecca was very clear about what made her school great, and this was reflected in the studentsâ drive and enthusiasm. Hamishâs job was to translate this kind of passion to the small screen:
âAs a parent, I know that a school has to âfeelâ right for my child, as well as looking good in league tables,â said Hamish. âTo capture that feeling takes careful filming and editing.â
The film is available on DVD and online, and monitoring web traffic reveals an interesting audience trend. The video has been viewed online around the world from Argentina to Hong Kong and appears as links in studentsâ own chat-sites.
âWeb video is second nature to students,â says Rebecca Dougall, âand as school choice is increasingly a joint decision between children and parents, itâs an important channel for us.â As financial woes cause an exodus from some private schools, those that remain have to be smart about business. The Royal Highâs Sixth Form video is no hard-sell, but it is a professionally-produced film that informs, impresses and reassures. And for prospective parents and their offspring, itâs only ever a web-click away.
Links: Watch the Royal High School Bathâs Sixth Form film at:
Beeston Media can be found at http://www.beestonmedia.com or contacted on 0117 924 4952