Colorado Springs, CO (PressExposure) May 16, 2011 -- With a 5-0 vote during the May 10 City Council meeting, Grass Valley is moving forward with a community-wide tourism marketing effort designed to increase tourism from drive markets in the Northern California area.
Charles Bobo Consulting and his marketing team were met with unanimous approval by the City Council for proceeding with the Tourism Marketing Strategy the group has been creating during the past two months. The presentation also garnered strong community support from the arts collaborative, wine association, downtown business association, and Nevada County.
Grass Valley, located in the Sierra Nevada mountains northeast of Sacramento, is a historic mining town along the famous Highway 49 of the gold rush era. The community is home to the Nevada County Fair, ranked as one of the nation's top rural county events. Despite the community's successful draw as a tourism destination - anchored by unique arts and cultural events, wineries, a pristine historic downtown, and the draw of the Empire Mine - community leaders felt the historic town lacked a cohesive strategy that brought its many assets together under a single brand.
Dan Holler, Grass Valley's city manager, stated "I've worked with Charley in the past in other communities and felt his approach to rural marketing, and skill in bringing together various private sector groups, would work well for Grass Valley's needs." Developing the Strategic Action Plan began with the Mayor's Tourism Summit in March, a 2-day planning workshop lead by Charles. That event proceeded into the research and development phase during April, and culminated with the 38-page Action Plan and presentation at the May 10 council meeting.
The strategy will be produced, implemented, and managed by Charles Bobo's sister organization, Intentional Marketing, with partner Sean Duff. The project includes creating a new brand and visitor guide, developing a new web portal, managing a web-centric media strategy, creating a virtual publishing app for mobile and tablet devices, and ongoing consulting with the community's Tourism Team.
The tourism marketing strategy is scheduled to launch in late June, with phase 1 ending in December, and phase 2 engaging in January 2012 and running through the end of year.