Great Wolf Lodge Niagara Falls Goes Green in a Great Wolf Way

Niagara Falls, Canada (PressExposure) April 20, 2009 -- Well known for its environmental programs, Great Wolf Lodge Niagara announced today that it has been awarded four leaves in the Audubon Green Leafâ„¢ Eco-Rating program. The Green Leaf Eco-Rating program addresses the environmental performance of lodging properties based on environmental best practices and a third party audit that evaluates, out of a possible five leaves, energy efficiency, pollution prevention, environmental management and resource conservation.

Great Wolf Lodge Niagara is part of the first and only chain of North American properties to achieve Green Sealâ„¢ certification. Green Seal is the U.S. based equivalent to Green Leafâ„¢ dedicated to creating a more sustainable world though rigorous, science-based criteria for the lodging industry.

“We are happy to have taken the steps necessary to do what is right for our business, our community and the environment,” said Keith Simmonds, General Manager of Great Wolf Lodge Niagara. “We are committed to continually researching and implementing positive green initiatives.”

The company spent the last year focusing on meeting the Green Leafâ„¢ requirements, including an extensive operations audit covering nearly every aspect of its lodging business.

Kevin Gallagher, President of Greenleaf Environmental Communications, the organization that co-manages the Green Leaf™ Eco-Rating program with Audubon International, offered accolades to Great Wolf Lodge Niagara for setting a precedent for the Canadian hospitality industry. “Going green is not only achievable, as evidenced by Great Wolf Lodge Niagara, but it makes good business sense and can actually save lodging properties money while helping to save the planet,” he said.

In fact, Great Wolf Lodge Niagara has already realized cost savings from the changes made for certification. For example, the company saved an estimated five million gallons of water in one year by changing plumbing fixtures to low-flow units. This water, and resulting cost savings, represents only one property in the company’s portfolio of 12 resorts. Across the board, the company is also using less electricity and gas, which saves natural resources and reduces company expenses in these areas.

Project Green Wolf Coinciding with the Green Leaf announcement, Great Wolf Lodge Niagara is also locally unveiling the company’s own, even more sweeping, environmental program called “Project Green Wolf.” Both the hotel and waterpark portions of the business are part of Project Green Wolf, which includes an inventive educational program for the resorts’ youngest guests called Tiny Timbers that teaches participants about plant life through play.

Project Green Wolf included rewriting nearly every page of the operational procedures manuals (covering everything from the indoor and outdoor waterparks to on-property restaurants) and rethinking the way Great Wolf Lodge has traditionally done business. On top a water regeneration system that extends the life of the water cycle by three to four times, key areas of the Project Green Wolf at Niagara Falls is comprised of a waste minimization program that includes composting; energy efficient heating, ventilation and appliances; the engagement of environmentally sensitive purchasing partners; and community involvement with local protected wetland, Heartland Forest.

For more information about Project Green Wolf and Great Wolf Resorts’ other environmental initiatives, visit []

About Great Wolf Lodge Niagara Falls Great Wolf Lodge ( Niagara Falls, Canada, is owned by Ripley's Niagara Water Park Resort, L.P., a Jim Pattison Group company, through a license from Great Wolf Resorts, Inc. Great Wolf Lodge captures the adventure and the intrigue of the Northwoods with nature-inspired accommodations, multiple family-themed restaurants, Elements spa, an arcade with over 100 games and an interactive miniature golf course. Measuring more than 100,000 square feet with 2.5 million litres of water, the indoor waterpark complex includes 13 waterslides, three pools, two whirlpools, a large outdoor heated spa experience, a giant wavepool, a 500,000 litre lazy river, a 4,000 litre tipping bucket and more.

About The Audubon Green Leaf Eco-Rating Program The Audubon Green Leafâ„¢ Eco-Rating program is one of the first eco-rating programs in the world designed for the lodging industry. The program addresses environmental performance of a property and awards it with a 1 to 5 green leaf rating based on environmental best practices and a third party audit. Founded in 1999, the Audubon Green Leafâ„¢ Eco-Rating program joined forces with Audubon International to deliver the Audubon Green Leafâ„¢ Eco-Rating program. The Program operates in both Canada and the United States and recently expanded to South Africa. Green Leafâ„¢ may be found online at

About Great Wolf Resorts, Inc Information may be found on the company’s Web site at

FOR MORE INFORMATION CONTACT: Steve Shattuck Great Wolf Resorts, Inc. Ph: 608-661-4700, email:

Morgan Cates Fleishman-Hillard Canada Ph: 416-645-8201, email:

About Ripley Entertainment Inc.

About Ripley Entertainment, Inc.
Ripley Entertainment Inc. (, keepers of the venerable Ripley's Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 74 attractions in 13 countries. In addition to its 31 Believe It or Not! museums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley's Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

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Press Release Submitted On: April 17, 2009 at 9:52 am
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