Easton, MA (PressExposure) February 12, 2011 -- Edward Blum, internationally recognized expert stylist/colorist and owner of Makeovers Salon & Spa, one of the largest salon and spas in Massachusetts, will be a part of the elite L'Oreal team for the Gwen Stefani L.A.M.B. show at Mercedes-Benz Fashion Week New York Fall 2011 (February 10-17, 2011).
Blum, a renowned expert in hair color, design and styling, was invited to serve on L'Oreal's exclusive team of the most famous hairdressers and fashionistas in the industry for the A-list only Gwen Stefani L.A.M.B. Show on the most sought after event at Fashion Week.
Last year, Blum served on the Wella style/color team for celebrity designer Donna Karan who was introducing the DKNY Fall 2010 collection at Fashion Week.
Blum and his wife Norah own the prestigious Makeovers Salon & Spa, a state-of-the-art facility located in Easton that is a collaborative of an amazingly talented staff of nearly 100. Known for his artistry and technical knowledge, Blum has been a hair stylist for 32 years and a salon owner for more than two decades. Makeovers Salon & Spa is his fourth salon.
He is a contributing writer to many professional beauty publications including Modern Salon Magazine, American Salon Magazine and Salon Today Magazine. Blum has been the stylist for One Life to Live soap opera's Christian Alfonso and Judge Maria Lopez of the Maria Lopez Show as well as for Buena Vista Studios-Disney, New England Today, Boston Channel 5 and Channel 4. He has won numerous awards and worked on many other stage, hair and fashion award shows over the last three decades.
On the local level, Blum holds the Northeast Cutting and Styling Championship title and his salon has been honored 15 times with First Place Reader's Choice Award in all beauty categories. Additionally, he frequently serves as a consultant to many cosmetology schools in New England.