GregRobert Pet Supplies' Leap into Web 2.0 Pays Off

Farmington Hills, MI (PressExposure) June 09, 2009 -- Web 2.0 technology is creating a revolution in how online retailers interact with their customers. It gives online retailers the ability to dramatically improve service levels and consequently increase sales. GregRobert was one of the first in the Pet Supply vertical to implement Web 2.0 technology on their website.

Two years ago, GregRobert implemented an intelligent self-serve web interface for pet enthusiasts. It included RSS feeds for new product announcements, opt-ins for pet product news and offers, and RSS feeds for recently launched discounts and coupons, as well as top-selling products. Integration of every major social network was completed in 2008 - from Kaboodle to Facebook.

Ray Joyce, President of GregRobert stated “Our goal was to offer a personalized experience to our visitors and customers by providing tailored content in response to queries, such as special offers or new product information.” He added: “Our web 2.0 technology has paid off over the last two years in a 37% increase in sales”.


New Product RSS: [] (Subscibe to GregRobert Pet Supplies New Product RSS Feed)

Really Simple Syndication (RSS) is an XML-based format for distributing and aggregating Web content (such as news headlines). Using RSS, web content providers can easily create and disseminate news headlines and URLs. Typical applications for using RSS feeds include using a program known as a News Aggregator (also called news reader) to collect, update and display RSS feeds on another webpage. You simply plug in the addresses of the RSS files you want. By using RSS feeds, website owners can keep websites 'fresh' and up to date.

About GregRobert Discount Pet Supplies GregRobert has been in the online retail business for over nine years, and has evolved as an industry leader in providing discounted pet supplies to pet owners in a secure, easy to use environment. For more information, visit GregRobert’s website:

Michelle Miller, Director of Customer Service at GregRobert, stated, “We anticipated that Web 2.0 technology was eventually going to be the cornerstone of our customer interaction and significantly enhance the customer experience - and we realize that it is well on it's way”

About Nicayla Enterprises, Inc. Nicayla Enterprises, Inc. specializes in developing interactive web applications geared towards online customer relationship management. Visit Nicayla’s website at

About GregRobert Enterprises, Inc.

GregRobert Enterprises, Inc.
PO Box 3152
Farmington Hills MI 48333

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Press Release Submitted On: June 08, 2009 at 3:33 pm
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