Cambridge, MA (PressExposure) June 18, 2012 -- uberVU, a proven social intelligence solutions provider, announced today the appointment of Gregg Poulin as Chief Marketing Officer. uberVU's end-to-end social information systems help enterprises and agencies better understand and connect with their customers, get more from their social media marketing, manage their reputation and provide better customer service. Poulin will help the company to refine its customer acquisition and demand generation strategies, directing all marketing initiatives for the brand, including advertising, media strategies, creative, brand alliances, promotion and integrated marketing.
"Social media marketing has reached a data tipping point in that companies don't need or want more information, but rather insights into what the information they already receive means - how important it is, where it came from, what to do with it, how it could affect their business," said Poulin. "I'm excited to bring my experience to the table to help our customers do just that - with my combined traditional consumer brand insights and B2B marketing expertise, I'm confident that I can help our customers build better social businesses, while also taking the uberVU brand to new heights."
Poulin, an experienced marketing executive and entrepreneur, was previously Vice President and General Manager at Compete, where he helped build and position the company's syndicated product as a market leader in online advertising and measurement, providing strategy and direction for syndicated products, sales, marketing, customer relations, user research and design. Under his leadership, the service grew from 0 to 1,500+ customers and was acquired by TNS Global for $150MM. Poulin also brings strong e-commerce experience and acquisition experience to uberVU, having led e-commerce divisions for brands such as Keds (acquired by Payless Shoes for $850mm), and Keurig (acquired by Green Mountain Coffee Roasters for $160 million). Connect with Gregg Poulin @greggpoulin or http://www.linkedin.com/in/greggpoulin