Littleton, CO (PressExposure) October 09, 2008 -- Denver, COâGroup Publishing Inc. has selected Dovetail to develop, host, maintain and provide access for their marketing database. The Dovetail solution will enable Group to easily and effectively use their disparate data for direct marketing.
Started over 30 years ago as Group magazine, Group Publishing has steadily grown to be a market leader in non-denominational publishingâserving the church market. Group provides Christian ministry resources and services for just about every area of church ministry: childrenâs ministry, youth ministry, adult, small groups, womenâs ministry, pastoral ministry, volunteers, and more.
DovetailâThe Marketing Database Company Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetailâs flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutionsâtypically in 60 to 90 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.
Group Publishing Inc Since itâs inception in 1973, Groupâs primary focus has been providing products and services directly to churches, they also sell their products and services directly to individuals, retailers and wholesalers/distributors. Groupâs core businesses are publishing books, periodicals, Sunday school curriculum, prepackaged Christian education programs, out-of-the-box event planning, and providing live conferences, paid training, membership associations and a non-profit work camp foundation. Groupâs resources encourage learners to interact with each other, which makes learning more effective and helps build Christian friendships. Group is headquartered in Loveland, CO.
To learn more about Group, visit their website at http://www.group.com