Atherton, Australia (PressExposure) October 23, 2009 -- Branding is a fundamental necessity of any successful business. If you do not articulate your brand message clearly and consistently it is certain to die. You need to brand yourself in a distinguishable way. Consider it this way for a moment.
You have a product to sell - anyone can either pay or entice, various media outlets to run a story, throw up a banner, and write a review. It is easy to go public. If any of these are positive they will definitely help increase awareness. But does this turn into sales? You will be branded publicity.
On the other hand, public-relations are about crafting your brand's story. It is about being relevant so there is interaction with the product and its value to someone else. In other words are you worth discussion. We must brand ourselves, which is necessary, but we must also be relevant if we are to be able to sell our brand. We can be different and be ourselves. Believe in your product and believe in yourself.