Atlanta, GA (PressExposure) July 20, 2011 -- The Secrets of Marketing Accounting Services website (http://secrets-of-marketing-accounting-services.com) announced today the publication of the "Accountant's Guide To Winning Referrals From Attorneys."
Based on their personal interactions, retired accountant and accountancy practice marketing expert, Kirk Ward, and New York attorney, Kenneth J. LaBach, have teamed up to make this guide available for free to any professional practitioner.
As professional marketing evolves in the era of the internet and globalization, many small and independent practitioners remain confused and lost about how to reach out to other professionals and are seeking straightforward and plainspoken answers.
In announcing the publication of this free guide, Ward and LaBach agree that "Most accountants who attempt to build their practices by developing a referral network have it all wrong, there are specific steps that a practitioner must take when attempting to gain client referrals from an attorney."
In the publication, LaBach points out that lawyers are "situational," that they value their reputation, and that ethical rules in every state limit their marketing efforts. He also points out that they need immediate solutions and people they can trust, and how an accountant can use that knowledge to their advantage.
The publication also contains specific techniques accountants can use to build their network of attorneys willing to give referrals and resources that will aid practitioners in locating attorneys in their area.
As a retired accountant and auditor who spends his time coaching and assisting startup and growing practitioners with their marketing efforts, Ward, along with LaBach, outlines these steps in this free guide. The guide may be downloaded at Secrets of Marketing Accounting Services
About Secrets of Marketing Accounting Services:
Secrets of Marketing Accounting Services is the premier source of marketing tools and materials for small and growing accounting practitioners, providing a variety of pre-written and private label resources that practitioners can use in growing their practice.
For more information, visit http://secrets-of-marketing-accounting-services.com or call the Secrets of Marketing Accounting Services office at (563) 265-1491.
Secrets of Marketing Accounting Services