Bradenton, FL (PressExposure) February 23, 2012 -- Two online PR experts have created and launched what they are calling the Ultimate Guide To Online PR. "While tens of thousands of press releases are written and submitted daily, most miss the target," says Harald Anderson, co-developer of the online press release wrditing course. "The purpose and objective of our course is to help small business owners learn how to quickly write press releases, so that they capture more attention and more traffic."
The field of Social Media has become extremely popular over the last several years. So much so that many companies have proclaimed that online PR is dead ( http://www.supersimplepr.com/online-pr-is-dead/ ).
"Press releases have not been co-opted by the new wave of media that has risen in recent years," Anderson states. "The new 'social media' have actually evolved from the intentions set forth by the press release industry." He goes on to list those original aims:
1. Connect with the audience
2. Build value
3. Draw more attention
Anderson says, "In our offices we have the Facebook Mission Statement ( http://www.supersimplepr.com/what-does-the-facebook-mission-statement-have-to-do-with-me/ ) pasted on every computer monitor:"
Give People The Power To Share And Make The World More Open And Connected.
"Why? While this is Facebook's goal, it ideally is the goal of all media that you produce." Anderson points out, "We have done this to make people realize that what gets shared gets shopped. Today, more than ever, eCommerce is quickly becoming Everywhere Commerce. And this is why our 'Ultimate Guide To Online PR' was born."
Traditionally reserved for corporate announcements, company news, and other public communications, the press release is now the primary tool for creating publicity and traffic, as well as informing the media and the public about important, exciting news.
But this is no longer the case. The problem today, according to Anderson, is that online PR has become all but synonymous with spam. In other words, most online press releases are poorly-written, irrelevant, unsolicited, mass-distributed commercial advertising that offers little to no value to the reader.
"If you look at the online landscape today," says Anderson, "Customers drive the conversation. Merchants who ignore this fundamental fact do so at great risk."
Users of the "Ultimate Guide To Online PR" system, which is available only at http://www.SuperSimplePR.com, are excited about the successes they have had:
"I started my online business several years ago and it has been very frustrating getting traffic and interested visitors to come to my website. Your system really showed me very quickly what I was doing wrong. I wish I would've found you several years ago. Love your material. Highly recommended." - Jim Allen, Tampa, FL
"I was tasked by my boss to write and distribute some press releases for our company, which I found to be very intimidating. I followed your simple advice and guidelines and was amazed when I saw our press release on the first page of Google. Thank You." - Mark Specht, Los Angeles, CA
"Purchased your course and love your teaching style. The videos really make this very easy to do and follow." - Mary V. Austen, Millburn, NJ
The SuperSimplePR "Ultimate Guide To Online PR" course consists of audio, video and text-based training materials, accompanied by case studies which illustrate the concepts being taught.
Successful companies are enterprises which have mastered the art of self promotion. Today, more than ever, entrepreneurs need to understand that the web fragments and propagates a company's message via audio, video, text, and graphic media. Their are almost infinite opportunities, but for the uninitiated, it is very easy to become overwhelmed.
To get started, a short video introduction to the "Ultimate Guide To Online PR? system can be seen at http://vimeo.com/32247129
Anderson adds, "The most important question an entrepreneur should be asking is, 'One month from today, where do I want to be with my business?' And that's where SuperSimplePR can make all the difference."
Most entrepreneurs are aware of the power of publicity, but they have never learned how to create it. The "Ultimate Guide To Online PR" system shows business people exactly how to generate publicity, by:
1. Boosting website exposure
2. Increasing website traffic
3. Building brand credibility
4. Creating publicity whenever it's needed
Using the SuperSimplePR system, it's easy to accomplish those four goals, just by following the step-by-step process taught in the online course.
To learn more, visit http://www.SuperSimplePR.com and sign up for the free newsletter. The "Ultimate Guide To Online PR" course is only $97.00, and includes more than a dozen training videos, written course materials, case studies, podcasts, 30 days of the PressReleaseNation premium press release submission service, and more.
Please contact http://www.PressReleaseNation.com for corrections or updates.