Mandeville, LA (PressExposure) April 25, 2011 -- Diversification Keeps Gulf Business Working
FOR IMMEDIATE RELEASE
One year after the Deepwater Horizon Oil Spill, southeastern Louisiana is still feeling the ecological and economic impact of the nearly 4.9 million barrels of oil that was released into the Gulf of Mexico, forcing many to adapt to the new realities of life in the Gulf.
For Picture This Advertising (http://www.picturethisad.com), based in New Orleans, this adaptation required drastic changes only months after the business had been founded. The firm, which specializes in on-water inflatable advertising billboards, quickly found that closed beaches and oiled water had pulled its business model out from under it.
"We went out to set up at in Mississippi and Gulf Shores, AL for special events and they told us, 'you can't go in the water because of the oil,'" said Picture This President Trey Matula, "We could have set up on the beach, but no one was there anyway, so it wasn't worth it."
Despite having already invested in the inflatable billboards, the company quickly diversified into other land-based (though no less creative) means of advertising its clients' products and services. "We partnered with gas stations to sell advertising wraps on their ice bins," Matula said, "and we also got into vehicle wraps, crowd barricade covers, and other means of guerilla marketing."
Not only has Picture This managed to stay in business despite the initial setback, its diversification allowed its business to grow. "Most of the calls I'm getting right now are for the ice bin wraps and the barricade covers," Matula said, "and now that we're a year past the oil spill, we expect the inflatable billboards to pick back up as well."
As for the spill itself, Matula, a native Louisianan, is still deeply concerned with the long-term repercussions of the oil in the Gulf, but doesn't let that get in the way of his business.
"We all wish it hadn't happened," he said, "but the fact is that it did, so we had to adapt around it to prosper. If anything, I think the spill proved we can handle anything that gets thrown at us."
New Orleans, LA