Mumbai, India (PressExposure) July 24, 2009 -- Canât get enough of Rakhi on NDTV Imagine? Would you like to know more of what is happening behind the scenes from Rakhi? Get updates, watch previews and more. NDTV Imagine has tied up with SMS GupShup, to bring you Rakhi on your sms.
Fans of Rakhi can join the SMS GupShup community by just sending an SMS âJOIN Rakhiâ to 09229392293. Fans will receive messages and can send messages via SMS. Previews from upcoming shows can be viewed on the SMS GupShup community http://www.smsgupshup.com/communities/Rakhi.
SMS GupShup is a social messaging platform that enables users to build mobile communities. Consumers use it to communicate and connect with family, friends and fans. SMS GupShup is one of three digital platforms chosen by NDTV Imagine to form fan communities for its show Rakhi ka Swayamvar. SMS GupShup already has more fans that have joined Rakhiâs community.
Says, Jinesh Shah, VP-Marketing, NDTV Imagine âSocial messaging platforms offer shows such as ours a direct connect with the audiences. It gives the fans of Rakhi an opportunity to interact with her directly. SMS GupShup allows us to connect anyone and everyone that has a mobile phone. We are happy to have partnered with SMS GupShup for this initiative.
Says Harmeet Singh Arora, Head of Media Sales, SMS GupShup, âSMS GupShup can reach beyond the internet to everyone with a mobile phone in India. We are happy to be one of the three official fan based communities formed by NDTV Imagine; whatâs exciting is that we have more fans GupShupping with Rakhi on our platform.â
Users can create or join communities by sending SMS messages to the GupShup phone number: - To join a community, SMS JOIN Community-Name to 567678 - To send a message to the community, the creator of the group can simply send the message by SMS to 567678. SMS GupShup will broadcast the group message to all the members of the group.
About NDTV Imagine NDTV Imagine is spearheaded by Sameer Nair, who is today recognized as one of Indiaâs most creative and successful media personalities. This new initiative is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals from the media and entertainment fraternity who are part of the NDTV Imagine team. Karan Johar, one of the most successful film directors in the country, is a creative consultant and brand ambassador of this initiative. With the experience of its management team and a keen understanding of the industry, NDTV Imagine has planned strategic forays into key business areas in the media and entertainment space.