HDA & 360 Degrees Advertising Recommend A 6 Stage Process for Implementing Effective Employer Branding Strategies in the Current Market

London, United Kingdom (PressExposure) April 27, 2009 -- HDA, a UK based human capital consultancy provider, with 30 years expertise in career transition and talent management, recognises that in the current economic climate; with significant redundancies across most sectors, the value of ex-employees to an organisation’s future (post-downturn) talent strategy and business continuity needs will become increasingly important.

Well-led organisations recognise that attracting and ensuring the ongoing engagement of organisational talent with the objectives of the organisation is enhanced by employing employer branding principles. Increasingly, the employer brand will be coloured by the experience of recent leavers; hence, employer branding objectives should take account of all constituencies within the employment life cycle, including: candidates, onboarding staff, existing staff, staff who are about to leave the organisation due to role redundancy or voluntarily, and those who have left the organisation, but with whom valuable linkages should still be maintained to ensure business reputation.

HDA (www.hda.co.uk) and 360 Degrees Advertising (www.360inspire.com) have developed a 6 Stage process (refined from an earlier 8 stage process) for implementing effective employer branding strategies. These six stages are in turn summarised under the following employer branding strategy implementation quadrants:

Employer Branding Foundations Employer Branding Reality check Employer Branding Refinement Employer Branding Roll-out

Clayton Glen, HDA Director comments that “An effective employer brand strategy can be a significant ROI-generating contributor to an organisation’s talent strategy, in that it can strongly enhance the ability of the organisation to effectively attract, engage and retain organisational talent where strategy, infrastructure and the organisation’s leadership behaviours are closely and consciously aligned – including in the current market, where, despite increasing numbers of redundancies, organisations still need to attract key talent which remains highly discerning about the organisation that they choose to join. Organisational reputation and future-proofing the employer brand has become of greater importance in the current recession.”

For more details about HDA, please visit our website http://www.hda.co.uk or call / email Sweta Patel on 020 7 484 5065 / sxp@hda.co.uk

About Company:- HDA have been delivering quality accredited human capital consultancy services across all industries, including to the FTSE 500, to the Public Sector, to the not-for-profit sector, and to SMEs, for 30 years. They specialise in Talent Management, Employee Engagement, Executive Coaching / Leadership Development, and Career Transition, including large-scale Outplacement and Redeployment, Executive Career Reviews, Executive Career Coaching, and Early Retirement. They work across the UK and worldwide. Press Release Distribution By PressReleasePoint

Contact: Susie Hood Click Consult London, England 44 845 205 0256 susie.hood@clickconsult.com http://www.hda.co.uk

About Click Consult

HDA have been delivering quality accredited human capital consultancy services across all industries, including to the FTSE 500, to the Public Sector, to the not-for-profit sector, and to SMEs, for 30 years.

Press Release Source: http://PressExposure.com/PR/Click_Consult.html

Press Release Submitted On: April 25, 2009 at 5:27 am
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