Schenectady, NY (PressExposure) November 09, 2012 -- New York residents in Albany, Schenectady, and the surrounding communities will soon have an easier time than ever before finding HVAC assistance in their area. Wheeler Heating & Cooling, a local HVAC firm, has recently hired Prospect Genius, a leader in search engine optimization (SEO), to increase the company's online visibility and accessibility. This means that residents in Albany and nearby areas will be able to find Wheeler Heating & Cooling's HVAC services with minimal difficulty when they search the Web for local heating and cooling experts.
SEO works by increasing a company's ranking on search engine results pages. This means that when people in Albany or Schenectady search on the Web for furnace repair, air conditioner repair, or other HVAC services, Wheeler Heating & Cooling will be one of the first companies to appear. This is good news for customers, as it means they don't have to sift through pages of search results to find what they need. It is also good news for Wheeler Heating & Cooling, as it means that they'll be reaching more potential customers than ever before.
Since people gather so much information via the Internet, engaging proactive online marketing steps such as SEO is a vital business step in today's world. According to the Pew Internet & American Life Project, more than half of American adults report that they use the Internet to research products and services that they are thinking about buying. SEO allows a company like Wheeler Heating & Cooling to make sure that potential customers know about their firm when they search online for HVAC contractors in their area.
Matt Gallo, an online advertising expert with Prospect Genius, states, "SEO is a wonderful tool for small businesses and for consumers alike. It helps businesses make sure that they're visible online to the people who are looking for their services. And, it helps consumers find the local services they're looking for without having to spend hours doing it. It's a win-win situation."
Wheeler Heating & Cooling is an HVAC contractor company based in Schenectady, NY, and serving residents in Albany and beyond. The team at Wheeler Heating & Cooling has 35 years of experience, and they provide superior services such as furnace repair and installation, air duct work, and heat pump repair.