Collierville, TN (PressExposure) January 07, 2013 -- Local homeowners and businesses in need of HVAC contractors will soon have an easier time finding the right professionals for the job. Global Central Air Services, Inc. has recently partnered with the online marketing experts at Prospect Genius to enhance its Web presence and make it easier for Collierville-area residents to connect with this regional heating and cooling company through Internet searches. This partnership is intended to help home- and business owners quickly find Global Central Air Services' Web site, whether they are in need of ongoing HVAC service or emergency services.
These days, more and more people are turning to the Internet to get information about businesses that offer the products and services they need. In fact, according to the Pew Internet & American Life Project, 58% of American Internet users conduct research on area businesses and services using the Web. That's why it's so important for local businesses to adopt online marketing strategies that tap into this market. By enhancing its Web presence, Global Central Air Services will be better able to reach greater numbers of prospective customers in Collierville who need HVAC installation and repair services. Through the Prospect Genius program, Global Central Air Services can become much more competitive in its local industry.
Prospect Genius uses SEO, or search engine optimization, to make the Web sites for small businesses very visible and accessible to Internet users. In the case of Global Central Air Services, Prospect Genius incorporates specific keywords and phrases related to the HVAC service industry into the company's Web site. This will allow popular search engines like Bing, Google, and Yahoo! to see the site as highly relevant to HVAC and air conditioning service searches in the Collierville area. When local home- and business owners search for terms like "HVAC contractors," "furnace repair," and "water heater repair," they should be more easily directed to Global Central Air Services' Web site.
Matt Gallo, an SEO expert at Prospect Genius, explains how SEO works: "SEO really allows us to increase our clients' search engine rankings, and this means that they appear much closer to the top of the search results pages, making them a lot more visible to potential customers. Our goal is to get more potential customers to Global Central Air Services' Web site, so that more and more Collierville-area residents can benefit from the company's HVAC services."
Global Central Air Services, Inc.
Phone: (901) 235-1365
Address: Moscow, TN 38057
Web site: http://hvaccontractorcollierville.tenn-biz.com/