Nampa, ID (PressExposure) January 14, 2013 -- Carlon Heating & Air
Phone: (208) 712-4069
Address: 2691 2nd St S, Nampa, ID 83686
Web site: http://hvacservicenampa.idaho-biz.com/
For home- and business owners in Nampa and the greater Treasure Valley area, it will soon be a lot easier to locate a quality HVAC contractor to conduct furnace repair and installation, air conditioning repair and installation, and other HVAC services. Through a new partnership with the online marketing firm Prospect Genius, locally owned business Carlon Heating & Air is working to improve its Web presence. The goal is to make the process of finding the company's Web site via a search engine query quick and hassle free.
According to studies conducted by the Pew Internet & American Life Project, search engine use is one of the most popular online activities aside from e-mail. On any given day in early 2012, up to 50% of adult American Internet users visited a search engine to find information. Those search engine queries include people seeking information on local businesses, which is why it's so important for a company like Carlon Heating & Air to have a Web site that's actively maintained, full of helpful information, and high-performing on search engine results pages. The closer a Web site is to the top of a relevant search results page, the more likely it is that the searcher will click the link to learn more.
Prospect Genius is helping Carlon Heating & Air improve its search engine performance using a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into Web site content, so that search engines like Google, Bing, and Yahoo! view the site as extremely relevant to queries using those keywords. Thus, going forward, Nampa-area search engine queries using terms like "furnace repair," "water heater service," and "heat pump contractor" should lead the searcher to Carlon Heating & Air's site.
"Even the most beautiful and informative Web site can be an ineffective marketing tool if Web users can't find it quickly," states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "By making it easier for Treasure Valley residents to locate Carlon Heating & Air on the Web when they need an HVAC contractor, we hope to help the company attract new clients and serve more homes and businesses in the local area."