Rochester, NY (PressExposure) July 11, 2012 -- Home- and business owners in and around Rochester, NY, will soon have an easier time locating expert hardwood refinishing, repair, and installation services online. This comes as locally owned company Superior Reflections Hardwood Flooring, Inc. has announced a new partnership with online marketing firm Prospect Genius. The move is intended to make the process of locating Superior Reflections Hardwood Flooring on the Internet quick and hassle-free.
Every year, more and more Americans turn to the Internet to find information on local businesses. Most of those Internet users rely on search engines. The Pew Internet & American Life Project estimates that 73% of Americans use search engines, as of February 2012. This means that a small business like Superior Reflections Hardwood Flooring, Inc. needs to show up in search engine results listings in order to remain competitive in its industry. Studies have shown that sites in the top listings get the most clicks, while sites lower down on the page or several pages back are often ignored, so maximizing placement in the results is also key.
One of Prospect Genius's main focuses is improving small business Web sites' search engine rankings, using a process known as search engine optimization (SEO). Prospect Genius has been working to ensure that when Rochester-area residents query a major search engine such as Google, Yahoo!, or Bing using industry-specific keywords such as "hardwood floor repair," "hardwood refinishing," and "install hardwood stairs," they'll be presented with Superior Reflections Hardwood Flooring among the top results.
"People who rely primarily on the Internet for information may be unlikely to look elsewhere for a product or service they need, including hardwood flooring," states Matt Gallo, a senior Internet strategist for Prospect Genius. "By making Superior Reflections Hardwood Flooring more prominent on the Web, we're helping prospective customers learn about a business they might not consider or hear about otherwise. An increase in traffic to Superior Reflections Hardwood Flooring's Web site can translate into an increase in new clients."
Since 1996, Superior Reflections Hardwood Flooring, Inc. has provided hardwood floor repair, refinishing, and installation services in the Rochester area. The company also offers hardwood flooring sales on a wide selection of materials.