Hollywood, CA (PressExposure) September 20, 2012 -- HaulerDeals, an innovative new social e-commerce website that provides VIP access to social media's top fashion and beauty gurus' styles at promotional prices, announces an exclusive and trendsetting lifestyle collection, Local Socialite.
Designed exclusively for HaulerDeals, Local Socialite's line of clothing, accessories and jewelry will join more than a dozen YouTube gurus (or "haulers") on the site--only these "hauls" will be exclusively featuring the Local Socialite collection. Reflecting the massive influence of the hauling trend on young female shoppers, the line will make its debut and appear with other haulers and their finds on the runway during LA Fashion Week.
"Haulers are revolutionizing the way 15-to-25-year-old females shop, so it's only natural that HaulerDeals takes the next step by carrying an exclusive line that is targeted toward this market, designed for and by our trendsetting haulers," said Kenn Henman, Founder and CEO of HaulerDeals. "We are looking forward to making an entrance at our premier fashion event during LA Fashion Week."
Local Socialite fashions will take to the runway at LA Fashion Week on Oct. 16th at 8 p.m. HaulerDeals fashion gurus will walk the show as well as be seated front row to promote the launch. With over five million YouTube subscribers and close to one billion total views to date, the Local Socialite collection on HaulerDeals is expected to be one of the most influential shows of the season. Local Socialite's complete collection will be featured at http://www.localsocialitexo.com and will be available for purchase at http://www.haulerdeals.com.
Two of the HaulerDeals gurus, Sccastaneda and ThatsHeart, will be competing in a "style battle" to celebrate the launch of Local Socialite. Each guru has posted a YouTube video where participating users can win a $500 Local Socialite shopping spree on HaulerDeals.com, front-row VIP tickets for the winner and a friend to the Local Socialite debut fashion show held in October at LA Fashion Week; and a DulceCandy or a ThatsHeart beauty bag on HaulerDeals.com. This promo will run for two weeks and will refresh starting on Wednesday, Oct. 3 with two new HaulerDeals gurus (Nikki Phillippi and Rachel Talbott). You can find Sccastaneda's YouTube video on Local Socialite at http://bit.ly/PB7Fir and ThatsHeart's at [http://bit.ly/PIm0bl].