Gurgaon, India (PressExposure) December 17, 2012 -- Close on the heels on launching the pharmacy information application HealthKartPlus, India's premier e-health store HealthKart.com today launched a health magazine - aimed at providing high quality consumer health information to Indian customers.
HealthKart.com has taken an innovative route to become India's #1 health destination. The company has set up a high quality editorial team in-house and is developing proprietary content on health issues.
As per Animesh Jain, VP Marketing- "We want to be the destination where Indian consumers can find everything related to healthy living - products, mobile applications, health information & counseling. We feel that with the launch of our health magazine, we would be able to further strengthen our position in the market and help our customers get more value added solutions. Also, this is a strategic investment and would help us attract visitors interested in good health, which is our core audience"
According to World Health Organization (WHO) reports, India is one of those third world countries where access to basic health services is lacking. There are different factors responsible for the poor health scenario:
1. Scarcity of reliable healthcare at affordable prices 2. Lack of health related knowledge, leading to unhealthy lifestyles culminating in diseases 3. More than 80% of India's Healthcare expenditure is borne by the patients themselves, in stark contrast with the scenario in developed and developing countries
While it's easy to point out flaws in a system, the most critical step is identifying what can be done to prevent health related exacerbations. In most cases, a few simple lifestyle changes can help a person avoid a number of diseases and conditions. It is in this spirit, that HealthKart.com is launching its Health Magazine - an initiative to share health related information, best practices, lifestyle changes, physical cultures, diets and anything that lies under the gamut of good health & wellness.
Further, with a team of experts from diverse fields within health care, HealthKart has expanded its scope to counsel people on both critical and somewhat sensitive health issues. The idea is to extend the right information and guide people to the lifestyle that will help them altogether to avoid major complications like organ transplants, chronic diseases, diabetes complications and many more.
In its current avatar, the Health Magazine covers diverse issues like sex-related issues, incontinence, hair loss, parenting, malnutrition, and herbal ways to combat diabetes, facts & myths about your overall health and much more. The health magazine promises to enlighten about health related problems but also suggests health hacks to as effective solutions that anyone can access on a shoe string budget!